Context is the way the message is delivered and is known as paralanguage it is the nonverbal elements in speech such as the tone of voice, the look in the sender's eyes, body language, hand gestures, and state of emotions (anger, fear, uncertainty, confidence, etc.) that can be detected. Although paralanguage or context often cause messages to be misunderstood as we believe what we see more than what we hear; they are powerful communicators that help us to understand each other. Indeed, we often trust the accuracy of nonverbal behaviors more than verbal behaviors.
Some leaders think they have communicated once they told someone to do something, “I don't know why it did not get done. I told him to do it.” More than likely, he misunderstood the message. A message has not been communicated unless it is understood by the receiver.Communication is an exchange, not just a give, as all parties must participate to complete the information exchange.
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